All of the packaging designs appeal to children as the consumers of the product as well as consider the things parents (customers) deem important e.g. nutritional information.
It is important to note that some of these packages are encouraging the drinking of milk and promoting good nutrition through attractive graphic design only.
None of the following packages encourage increased physical activity after consumption of the product; something that my design intends to achieve.
The unusual form and playful graphics entice children to drink the product and allow their imagination to create characters from the carton packaging
Another unusual form, Milko may seem attractive to young children because of the udder-like legs at the bottom of the can packaging. This could also encourage children to keep the packaging and collect the whole set of colours.
Again, the characters on the packaging are exciting for young children and may enable them to develop a personal affinity with packaging, keeping it as a collectible.
This Carton Design is traditional in form however the quantity of 1 pint is perhaps too much for the age-group of children the graphic design is directed at. An interesting concept with this packaging design is how it encourages users to create their own 'milk mustache . I imagine that this playful concept could be quite appealing to young children.
The purpose of this packaging is to use
bright, animated graphics to encourage
children to drink milk
The use of stickers as a graphic tool to entice children to drink milk is quite interesting. Children are able to decorate and animate their milk carton packaging with the available stickers, thus making it a more attractive product than plain milk packaging.
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