Play Milk Packaging - Peter Calaitzopoulos

Play Milk Packaging Rationale

Competitors/Existing kid's milk packaging

Here are 6 examples of designers trying to encourage the drinking of milk through packaging design.

All of the packaging designs appeal to children as the consumers of the product as well as consider the things parents (customers) deem important e.g. nutritional information.

It is important to note that some of these packages are encouraging the drinking of milk and promoting good nutrition through attractive graphic design only.

None of the following packages encourage increased physical activity after consumption of the product; something that my design intends to achieve.

 Kido Milk by Esra Oguz. 

The unusual form and playful graphics entice children to drink the product and allow their imagination to create characters from the carton packaging

 Milko by Alfonso Sotelo Nava

Another unusual form, Milko may seem attractive to young children because of the udder-like legs at the bottom of the can packaging. This could also encourage children to keep the packaging and collect the whole set of colours.

 Milk Set by Anton Repponen

Again, the characters on the packaging are exciting for young children and may enable them to develop a personal affinity with packaging, keeping it as a collectible.

 Milk Packaging Design by Lucy Hawkins

This Carton Design is traditional in form however  the quantity of 1 pint is perhaps too much for the age-group of children the graphic design is directed at. An interesting concept with this packaging design is how it encourages users to create their own 'milk mustache . I imagine that this playful concept could be quite appealing to young children.

                  Chocomilk by Milena Wlodarczyk
                         
                              The purpose of this packaging is to use 
                              bright, animated graphics to encourage 
                              children to drink milk

Mini Milk by Elizabeth Ritchie

The use of stickers as a graphic tool to entice children to drink milk is quite interesting. Children are able to decorate and animate their milk carton packaging with the available stickers, thus making it a more attractive product than plain milk packaging. 

Exploring Form

The perceived school milk size is a half pint.
Pint= 568, Half=284ml

Many Australian products I observed in supermarkets were in the range of 200-300mL for children.

The cartons usually took the form of a 70x70mm square base, with ranging heights of 76.5mm up to 100mm, depending on the construction and pitch of the gable top cartons.

The height of the carton from the base to the gable top ranged between 65-75mm

From this research I concluded that the volume and dimensions of the carton had some freedom, and this allowed me to explore forms that most suited the purpose of my design i.e. easily re-used as a physical activity product after consumption

Box/Carton Construction without Gable-Top

Standard 300mL Pura Milk Carton 70x70x100mm 

(65mm to gable start)

 

Possible form, 300mL,  NB the Perforation 

used to access the  contents inside the box.

55x40x175mm

(145mm to gable start)

The Milk carton may take a no. of possible forms however the main objective is to construct a milk carton that involves at least 8 trapeziums, like this:

To create a throwing toy like this^^^

This frisbee/boomerang is made from 

8 posted-notes folded in half, 

and corner folded in(see left)

The Frisbee flies really well, despite being paper-thin,

it seldom falls apart, and is very simply joined together.

Using a thicker material like card, with a tighter crease

leads to even greater performance and durability:

The above throwing toy uses the material from 

the previous Pura Milk carton (see above)

Exploration into position of Trapeziums:

Front-to-front, back-to-back, perpendicular                              Corner-not-folded, front-to-back

                           



More research into perforation methods is needed before a final form can be decided.

This is a video showing the method of laser-cutting perforation:

http://www.youtube.com/watch?v=280g8vFqCDI